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With a background as Accounts Executive and Copywriter, the founder of the company, Margie Carr, is an industry
expert, having worked in the field of marketing and sales of Out-Of-Home media since 1995. Long-standing relationships
within the industry add to IN TOUCH OUTDOOR’s credibility. Our high level of service and professional conduct ensures
long term client relationships and regular referrals to our company, from existing and past clients.
We are supportive of the principals of the officially recognised trade association OHMSA (Out Of Home Media South Africa), and
work closely with them to stay up to date with the on-going concerns and feed-back of the media owners. IN TOUCH OUTDOOR
represents members of OHMSA as well as companies who operate independently from this industry body.
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To direct clients |
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We do their Out-Of-Home media planning and implementation through to installation. Focus is on supplying all possibilities
for consideration during strategic planning stage. This is selected and based on client brief. Once the booking
is made, the focus shifts to co-ordination of the campaign through to installation of the adverts. Thereafter reminders for
renewal options, and annual reviews of portfolios and marketing strategies. |
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To Advertising Agencies and Specialist Media Companies |
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We offer our service to assist them with
campaign planning, freeing their time up to focus on TV, Print and Radio Planning. We will supply
information and geographic mapping for the Out-Of-Home part of the campaign. |
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To Our Suppliers |
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We are a valuable source of business, and they can rest assured that they can at all
times rely on our professional representation with clients and advertising agencies, keeping them informed
of any relevant information about new advertising opportunities, and updates on industry news. |
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Geographic Reach |
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Our geographic reach covers the whole of South Africa, and Africa on special request. Out-of-Home
advertising includes roadside billboards, mobile media, skyline branding, large format building wraps,
vehicle branding, airport advertising, station advertising and shopping mall advertising. All of these
are forms of media that are rented by clients, who then place their advert on the rented space, giving
exposure to their products and/or brands. |
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Why use Out-Of-Home Advertising? |
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Out-Of-Home as a media category has a firmly established reputation as the medium to use when you want
to create brand awareness, giving your production, service or brand to top-of-mind awareness with your
selected geographic target audience. Due to the repetitive viewing of your advert, the repeat mental
imprint ensures higher recall and identification of your product. Out-Of-Home is not easily measured,
and is not comparable to retail advertising, or measurable to the same extent. Budgeting for an
Out-Of-Home Campaign is a strategic decision, often not an easy percentage of the budget to
allocate. From our experience in the past 13 years, once the decision is made, and executed
properly, a client will retain the medium in their marketing mix. |
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